Romney Teaches Us How Not to Make an Attack Ad

Mitt Romney is desperately trying to destroy Newt Gingrich.  Ads like this aren't going to help him:

Here's the thing, Newt Gingrich IS incredibly vulnerable to attacks on his ethics violations while Speaker.  And the best way to neuter that line of attack is to turn it into a literal "He Said, She Said" between Newt Gingrich and Nancy Pelosi.  The Republican base which already prefers Gingrich to Romney already hates her with the burning passion of a thousand fiery suns.  Couching this attack as coming from Nancy Pelosi not only weakens the impact on the intended audience, but also positions Romney as being on the same side as Pelosi, which is probably not what the "closet liberal governor of Taxassuchetts" needs right now to win over his Party's conservative base.