I Have So Many Questions, Scary Little Girl

This is the single craziest political ad I've ever seen.  I don't know why that fish had to die.  I don't know who that little girl is supposed to represent.  I don't know how any of it is a metaphor for the economy.  I don't know why Herman Cain is standing on a cliff looking down into the Valley of Death.  And I definitely don't know why he paid for this:

I do know that I'm going to laugh when the animal rights activists come after him.