Friday, April 27, 2012

This is How You Make an Ad

I spent some time yesterday mocking the RNC and Karl Rove for making some truly terrible political ads.  In the spirit of bipartisan support here is how you make a good ad (and if anyone can explain to me what Romney's strategy was when he said it wasn't worth catching Osama Bin Laden, I'd appreciate it):


See the difference?  Most of the ad is Bill Clinton talking which means, worst case, people won't here him, but even the images it flashes to make Obama look Presidential.  When it switches to attacking Romney, not only do they use the sound bite, but they also make sure that the quote is onscreen.  And probably most importantly in an attack ad, no part of this ad could be turned around and used as a positive ad by Romney.  Seriously guys, this is not that hard.

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